On December 4th 2007, Avvenu was acquired by Nokia. This means that the Avvenu services will now be provided by the world’s leading mobile communications company. With Nokia’s global stature, the Avvenu service is available to more people than we could ever have reached as a startup.

I’m impressed with the direction Nokia is taking to transform itself into the next generation Internet company. With my role on the Avvenu transition complete, I accepted the position of Head of New Businesses, reporting to Ilkka Raiskinen.

The New Businesses team analyzes and explores service business opportunities outside of current Services and Software scope using Nokia’s existing assets in new service solutions. The New Businesses team resides in the Context, Advertising and Emerging markets service line, but the scope expands to explore new possibilities in all service lines.

I’m extremely excited with my new role at Nokia and am looking forward to the challenges ahead.

On May 7th, at the Commonwealth Club in San Francisco, I’ve been asked to moderate a panel on the Future of Music. I’ve decided on a few key topic areas to take the panel. They are: Music Sharing - Is it possible to move towards legal sharing methods, where artists and copyright holders are appropriately compensated? What will music rights and creative license mean in the world of new technologies? How will we access and enjoy music? What is the value of Music - Is 30 cents really worth it to eliminate DRM? Is the Internet surpassing radio as a means of music discovery? Will the recording industry business models be forced to change in order for the major labels to stay in business over the next few years?

If you would like me to consider other topics, or have questions you would like to ask the panel during the open Q&A, please comment on this blog post. I’ll post the answers shortly after the event.

If you are in the San Francisco bay area and would like to attend the event, tickets can be purchased online or at the door.

Panelists:
TED COHEN, Managing Partner, TAG Strategic; Former Senior Vice President, Digital Development and Distribution, EMI Music
RICHARD FRENCH, CEO, Avvenu; Former Senior Vice President, Open Source Development Network, Moderator
GERD LEONHARD, CEO, Sonific; Co-author, The Future of Music
LEE SHUPP, Vice President of Business Strategy, Cheskin; Board Member, Association of Professional Futurists; Musician

At Avvenu we recently announce the Avvenu Music Player (Beta), a new service that lets you listen and share your iTunes music collection, from anywhere via a web browser or Windows mobile 5 smartphone. This new service has got a lot of press lately. You can read about it here, here, here and here. If your a “digger”, you can even digg it here.

By the way, you can get a sense of the Avvenu Music Player (Beta) with one click — stream part or all of a 3-hour playlist from Bill Tai via a link at the Avvenu blog. His share expires shortly. It starts with Tubthumping by Chumbawamba, a classic song to kick off your week whether or not you kite surf.

Well before the beta version of the Avvenu Music Player, the Avvenu team came up with the Alpha version — the sporty Avvenu Kazoo. We quickly formed a choir to experiment with our invention, the results of which can now be seen publicly for the first time ever. Here is the video that convinced us to rapidly proceed with our current beta version.

One night last week I walked into my office at home only to find it had been converted into a movie set. Apparently my son decided he wanted to be a rock star and created a lip synced video worthy of such aspirations. But he ran into one very big issue - how to distribute a 120MB file.

He attempted to email it and got the dreaded attachment too large error message. It seems most email systems only allow a maximum 5MB file to be attached. He didn’t want to copy the files on CD and mail (USPS) them to his friends and grandparents and he didn’t want them posted on the internet where everyone might see them. In fact, he doesn’t even have an account on YouTube or MySpace - thank goodness. That’s when he came to me and asked what he could do to share his video.

I explained how simple it was using Avvenu, which he’d already downloaded and installed on his PC a few weeks ago. All he had to do was navigate to the file he wanted to send to his friends and grandparents, click on the “Share” link and enter the email addresses of each person he was sharing the video with. I explained that the video files were not being attached to the email, but instead a link was being sent that would allow his grandparents and friends to download the videos directly from his PC, completely securely without them seeing or accessing any other part of his PC. Half an hour later he told me he had shared his video with a variety of different friends and his grandparents.

A few hours later we got an enthusiastic telephone call from his grandparents letting us know how much they enjoyed having a budding rock star in the family - next stop Madison Square Gardens.

Two weeks ago I joined Avvenu, Inc. as CEO. We’ll start a company blog shortly. Meanwhile, I wanted to add a more personal perspective to the company news release. Several friends were surprised that I did not go to an open source or media company. In truth, I certainly looked at opportunities at several, and at some companies with more traditional products and services as well. In the end, Avvenu captured my imagination and passion for the same reasons that VA Software/OSDN did: incredible market potential, a highly talented and fearless team, and a companywide hunger for leadership.

Over the past couple of years, the developers at Avvenu have built a very strong remote access platform, enabling consumers and business users to securely access their home and office computers directly from their web-enabled mobile device or computer.

I’ve been associated with startups before, and the VC’s can make or break a company, regardless of its potential. So, I took a hard look at Avvenu’s pedigree. Avvenu is backed by two tier 1 venture capital firms, Charles River Ventures and Worldview Technology Partners. Both VC firms have in excess of $1B+ under management, both have extensive portfolios, and both have had some of the biggest and well known exits in the past few years. Avvenu is also backed by Motorola, a key business partner.

Today, many of us in the industry think of technology as being either consumer or business, but not both. I believe that consumer and business technologies, much like open and proprietary software, are quickly converging and introducing new business models. I’m thrilled to be part of this innovative young company that will play a key role in facilitating this convergence and the shift to seamless mobile lifestyles.