In a recent report by Piper Jaffray analyst Safa Rashtchy, reported in Clickz , the tipping point for offline ad dollars moving to online will be in 2006.

“We believe online media now receives about 5 percent of total marketing spending, up from 3 percent two years ago. However, online is on its way to a 10 percent share much faster then we anticipated, and we believe we are now approaching an inflection point when spending growth could accelerate,” Rashtchy wrote in a newly-released report. “This point is likely to be in the second half of 2006, as the full impact of some of the recent allocation increases from major marketers becomes evident and creates a momentum that will attract more spending by advertisers who are on the sidelines now.”

The big winners of all this online ad spending are predicted to be Google and Yahoo. Additional spending will be on smaller vertical sites.

As more and more people are turning to the internet to get their news, shop and answer their basic questions, good online ads can help readers, consumers and researchers find what the items they are seeking. In my opinion this can only be good, and will allow internet sites to be more innovative as they see an increase in revenues.

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Clickz has a story on the IAB’s recent guidelines for broadband video commercials to be broadcast on internet sites. I recently talked to an ad sales rep who informed me that technology and gaming vendors are starting to consider this type of ad format. Can’t wait to see the reaction of the slashdot posting crowd when they have to view a commercial before reading or posting. Although I suspect some will have already figured out a way to disable these ads. You can view the complete guidelines here.

From Clickz — They suggest an ad length of “up to 30 seconds” for commercials appearing before or during content. Post-roll ads may be any length. Interactivity, such as clicking within ads, is a matter of publisher discretion, and fast-forwarding should be disabled during ad play.

I use my Tivo to fast forward through commercials. According to surveys performed by Jupiter Research I’m not the only person with this behavior — nearly 40% of DVR users skip commercials “most of the time” while 12% say they “don’t watch any commercials anymore.”

As hated as pop-ups became, “broadband video commercials” will likely become even more obnoxious, especially given that fast forward will likely be disabled. I wonder which browser, toolbar or plugin will be first to block this kind of ad. Of course, if they become merely a video within an existing banner location, can be easily scrolled off the screen, then perhaps they might be accepted. Why, however, would agencies and vendors go to the expense of creating and placing the video ad only to have it ignored?

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