Tag Archives: advertising

Record online ad revenues in Q4 2005

Posted on March 1, 2006 by Richard

According to a press release today by The Interactive Advertising Bureau (IAB), they and PricewaterhouseCoopers (PwC) performed a joint study and found that Internet advertising revenues for 2005 are estimated to exceed $12.5 billion. … a 30% increase over the … Continue reading →

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At last – more offline advertising spending moving to online

Posted on December 9, 2005 by Richard

In a recent report by Piper Jaffray analyst Safa Rashtchy, reported in Clickz , the tipping point for offline ad dollars moving to online will be in 2006. “We believe online media now receives about 5 percent of total marketing … Continue reading →

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Guidelines for In-Stream Video Ads Published by IAB

Posted on November 29, 2005 by Richard

Clickz has a story on the IAB’s recent guidelines for broadband video commercials to be broadcast on internet sites. I recently talked to an ad sales rep who informed me that technology and gaming vendors are starting to consider this … Continue reading →

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