Tag Archives: Media

Record online ad revenues in Q4 2005

Posted on March 1, 2006 by Richard

According to a press release today by The Interactive Advertising Bureau (IAB), they and PricewaterhouseCoopers (PwC) performed a joint study and found that Internet advertising revenues for 2005 are estimated to exceed $12.5 billion. … a 30% increase over the … Continue reading →

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At last – more offline advertising spending moving to online

Posted on December 9, 2005 by Richard

In a recent report by Piper Jaffray analyst Safa Rashtchy, reported in Clickz , the tipping point for offline ad dollars moving to online will be in 2006. “We believe online media now receives about 5 percent of total marketing … Continue reading →

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Guidelines for In-Stream Video Ads Published by IAB

Posted on November 29, 2005 by Richard

Clickz has a story on the IAB’s recent guidelines for broadband video commercials to be broadcast on internet sites. I recently talked to an ad sales rep who informed me that technology and gaming vendors are starting to consider this … Continue reading →

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Questioning the Slashdot Effect — Getting to the Why not the What

Posted on March 3, 2005 by Richard

Business Week Online’s article Less Impact from the Slashdot Effect leaps to conclusions about why the Slashdot Effect has weakened over the last 12 months. While I do not necessarily question an overall decline in the percentage of traffic that … Continue reading →

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