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In the last week, Nielson//NetRatings and comScore Media Metrix, two competing Internet measurement companies, both released their search engine results — with contradictory findings and implications for GYM. Tables 1 & 2 show Nielson//NetRatings results while Table 3 shows comScore … Continue reading
According to a press release today by The Interactive Advertising Bureau (IAB), they and PricewaterhouseCoopers (PwC) performed a joint study and found that Internet advertising revenues for 2005 are estimated to exceed $12.5 billion. … a 30% increase over the … Continue reading