Google PlusFacebookTwitter

Searching for Search Growth — The Truth is Still Out There

By on Mar 6, 2006 in Media | 0 comments

In the last week, Nielson//NetRatings and comScore Media Metrix, two competing Internet measurement companies, both released their search engine results — with contradictory findings and implications for GYM. Tables 1 & 2 show Nielson//NetRatings results while Table 3 shows comScore Media Metrix results. Here is a link to the Nielson//NetRatings press release in pdf or in html at Tekrati and a link to comScore press release in pdf. What’s interesting is the degree of the difference and the implications that can be derived. According to Nielson//Netratings, searches grew by 1.6 billion or 39%, January 2006 over January 2005. It looks like the growth is very good, not quiet as high as the same period in earlier years — but trending well. According to comScore Media Metrix, search grew by half a billion or 11%, January 2006 over January 2005. Now the alarm bells are...

Record online ad revenues in Q4 2005

By on Mar 1, 2006 in Media | 0 comments

According to a press release today by The Interactive Advertising Bureau (IAB), they and PricewaterhouseCoopers (PwC) performed a joint study and found that Internet advertising revenues for 2005 are estimated to exceed $12.5 billion. … a 30% increase over the previous revenue record of $9.6 billion in 2004. The 2005 Q4 revenues totaled a record $3.6 billion; making it the second consecutive quarter to surpass the $3 billion mark and the highest quarter reported. Fourth quarter revenues represent a 35 percent increase over the same period in 2004 and a 17 percent increase over Q3 of 2005. I wonder what the split is between search based advertising and banner advertising — perhaps the IAB can tell us when their report is made available in...